Artificial Intelligence Marketing #AuthorToolboxBlogHop
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Thank you Raimey!
Whenever I think of a new year, I think of new chances, new goals and renewing my faith in where I really want to be with my work, my writing. Having thought about new starts, I’ve been reading articles on marketing trends for 2019 and I must say, I am amazed with some of the statistics on books and what we as authors should consider.
Did you know the average time a person chooses to read in free moments of life has dropped a third since 2004? I didn’t. But I do realize how social media, movies, and game apps tend to steal more free time than most, and if we’re not careful even as authors, we might not be reading either.
For this month’s post, I’m targeting one of several marketing strategies to consider in an article I found from Aerio—Chatbots. Heard of them for authors? I hadn’t. I do know I am annoyed by all the Chatbots on car service websites, help bubbles that appear too soon, and especially the new Chatbot on my bank app, Erica.
Aerio claims though, this year “Chatbots will become more prevalent.”
How might they be helpful to authors?
Aerio suggests they can help solicit book reviews, manage contests and giveaways, and even increase social media. In further reading on Chatbots, one article suggested they are becoming the new form of email with zero lag time due to the automated process. The average person receives 140 emails in a day. It’s easy not to look. I know I’m one of those some days.
Further yet, I read how the younger generations love Chatbot quirkiness. Considering what I see on twitter with engagement, I believe it.
If you’re looking for a few past publishing chatbots to check out, I sampled Harper Collins Epicreads bot. I must say, it didn’t give me the books I was really hoping to get or hadn’t seen. Maybe I was expecting an instant book connection. I don’t know.
I did engage in the following message as a test:
And I did keep going until I found a book I could consider. I’ll let you know if it’s a true match 🙂
Interested in created your Bot? Check out links to the following resources:
Have you thought of using a Chatbot in your marketing strategy? Seen an author using it? I’d love to hear it.