IWSG POST 19: Honest Marketing Platform Tips I Need Now
[I wrote this post as a member of the Insecure Writer’s Support Group where we share our worries and also offer support and encouragement to each other on the first Wednesday of every month. If you’re a writer like me and you’re looking for a bit of support, you can click the link and sign up here]
Thank you so much! And thank you founder Alex J. Cavanaugh!
This month’s IWSG Post is all about time and promoting. As a busy mom of two kiddos most days, and also managing them alone quite often, I fight time on a minute-by-minute basis. Especially lately where I’ve tried to jump back into the marketing world hardcore, only to find myself struggling to dog paddle above water.
So in a spin-off on the IWSG post question this month: “Have you taken advantage of the annual A to Z Challenge in terms of marketing, networking, publicity for your book? What were the results?” I choose to think about social media and time. I am insecure about it all, and how to make marketing easier. Is that possible, by the way? 🙂
Blogging every day is not a doable feat. What is doable is a quick post on tips I’m currently studying on writer platform. I haven’t started these tips yet, but by golly, I intend to.
So here goes ALL, MY QUICK AND HONEST writing tips for marketing from two sources: The Book, Create your Writer Platform by Chuck Sambuchino, and a fantastic website I stumbled across The Write Life. WOW.
According to the book, Create your Writer Platform by Chuck Sambuchino, every writer should start with a website, a blog, Facebook and Twitter accounts. I, however, am currently testing the waters of Instagram and Tumblr. Recently, I stumbled onto Quora for some reason. LOL. I have no idea how I signed up for that one, but I keep getting subscribers. 😉
- Sambuchino, says, start by defining who you are, your strengths and market to those strengths. Review your top trafficked blog posts for ideas to see how others connect with you.
- Sambuchino suggests writing short posts with pointed headlines of about 5 words. Consider catchy statements, and spinning your posts in a way to entice the reader like a cat and mouse game.
- Twitter and Facebook are two of his tops marketing vehicles along with Google+. Posts should gear to 10% promoting, and the rest should be filled with personality.
- Use links, hashtags, and always keep an interaction going by answering comments or starting conversations, and also share posts.
- One tip I liked from The Write Life mentioned scheduling tweets in addition to general social interaction. They suggest 3 scheduled posts a day via HootSuite, Buffer or MeetEdgar. I have yet to check these links out.
- Pick two platforms to focus your efforts. Post once a day and the suggestions were also Facebook and Twitter.
- Lastly, another tip from the website came from “Live Periscope broadcasts” of writing and brainstorming topics. I haven’t ventured into podcasts or live streaming, but maybe in the month of May, I’ll tempt something to promote Hero Lost: Mysteries of Death and Life, by visiting my dad’s farm country in the middle of Kansas. I haven’t decided if I can make the trip happen yet.
Question: What’s your favorite social media vehicle? How many posts do you make a day or week? Do you find success with scheduling posts?